Is your business ready to capitalise on the massive growth of the mobile web?

Does your business have a mobile web site or is your business web site at least mobile device friendly?

If not, your business will lose out on the opportunities the mobile internet has to offer.

If your business already has a web site it might be relatively easy to make it mobile device friendly (enable it to be viewed easily on mobile phones). This will depend on how your site was designed, but more about that here. For the moment, check your web site to see how compatible it is with mobile devices by testing it with W3C mobileOK Checker.

A mobile web site extends the marketing capabilities of your business to over 40 Million cellphone users in South Africa.

Just like a web address (and web site) allows you to provide Internet users with information easily and dynamically, a mobile address allows cellphone users to access your company information and services using their cellphones.

In the South African environment this means that you extend your marketing capability to over 40 million users (compared to about 6.5 million registered Internet users).

Added to this, cellphone users can access your information from anywhere with even a basic cellphone - no computers needed, nor are latest model cellphones needed.

A mobile address is ideal for:

• businesses that already have a web site and wish to extend their m-commerce capabilities
• businesses that cater primarily to a local market
• businesses that cater to a market with limited or no Internet access
• businesses that offer products or services with a low monetary value and where the Internet may not provide sufficient exposure
• businesses that need to communicate in languages other than Afrikaans or English
• businesses that themselves have limited access to the Internet